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Concept of Logotype
We have created a logotype for Phoenix Hotels & Resorts with the brand vision to
‘buy customers’ hearts and time in exchange for an unforgettable experience’
and the harmony of people and nature.
Representing Phoenix Hotels & Resorts’ Brand Identity, the logotype consists of two circles representing harmony.
The logotype shows the various pleasant experiences offered by Phoenix Hotels and Resorts with its smooth curves and
rhythm from the figure and expresses the brand value we pursue.
Brand Structure
- SITE BRAND
- phoenix PARK
- phoenix HOTELS & RESORTS
- CORPERATE BRAND
- phoenix ISLAND
The logo has been inspired by the circles
symbolizing the harmony of Phoenix’s
pure nature and people surrounded by
the mountains of Pyeongchang and
the seas of Jeju.
The overall brand structure is configured by
Phoenix Hotels & Resorts, the Corporate Brand
that brings the two locations’ Site Brands
into one.
Brand Identity
Corporate
Site
Jeju’s emblem applies the orange of tangerines and Pyeongchang’s emblem
uses the blue of clear air and beautiful nature.
