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PHOENIX HOTELS & RESORTS

Phoenix Story

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Brand Story

Brand Story

A Resort for Various Pleasant Experiences All Seasons

Phoenix Park was born in 1995.
The all-new Phoenix Hotels & Resorts reborn in 2016 should continue to uphold the power and assets of brand.
We are taking a step further to be a resort perfect for all seasons, beyond the winter of Pyeongchang and the summer of Jeju.

The story of harmony with nature at Phoenix Hotels & Resorts

Phoenix Park nestled in the clear air and clean environment of Gangwon Province has become Phoenix Pyeongchang
and Phoenix Island with the beautiful view of bucolic land and blue ocean has become Phoenix Jeju.
The vision of Phoenix Hotels & Resorts is to buy customers’ hearts and time in exchange for happy experiences, so it is Phoenix Hotels & Resorts’ promise to deliver special unforgettable moments to each customer.

Nature and people harmonize at Phoenix Hotels & Resorts every season of year. Come to Pyeongchang to experience the clear air of the mountains and the dynamic sports in winter and come to Jeju to enjoy the view of bucolic land and the pleasure of open sea in summer. This is the essence of brand that builds the critical value and foundation of Phoenix Hotels & Resorts delivering various happy experiences.

The story of harmony of nature and people - It all begins at the new Phoenix Hotels & Resorts.

We buy customers’ hearts and time
in exchange for happy experiences.

Happy Experience